All posts by Boost One Mobile

Tips for Better Mobile Website Development

Whether you’re hiring a developer to do it for you, or you are doing it yourself, there are certain things you should consider before starting mobile website development. Make sure you are clear about the kind of website you want before the development gets started, and be sure to integrate key features every mobile website needs.

Read below to get the best tips for better mobile website development.

Better Functionality

To ensure your mobile website works well on a mobile device, there are a few pitfalls you should avoid, and some tips you should take into consideration.

mobile website development

For example, it’s very important not to clutter your mobile website with too much embedded content, website information or rich content relating to your website. A well designed mobile website will have a few simple features right on the front page, and have the rest of the website put out of the way inside menus and other links. To avoid long loading times, badly optimized home pages and other dilemmas, the front page should be used for things your visitors are most likely going to be looking for, and that’s it. To see some of the best mobile site designs click here.

When working on mobile website development, creating a simple, yet intuitive home page will be a much better alternative to a feature-filled page filled with content because it is easy to read on a small device, loads quickly, and provides the visitor with the things they are most likely going to be looking for on the front page.

Better Appearance

Making things simple also helps with the appearance, and this is also another area to take into consideration when planning the website design.

If you have hired a business or a developer to work on your mobile site, be clear that you want a clean and easy-to-read appearance for your website, and don’t accept anything that doesn’t look intuitive and easy to use on a mobile handset.

flower mobile site

If you are developing a mobile website on your own, take a look at other professional mobile websites to get an idea about the simplicity behind each website. They are usually very plain and use simple block colours to add a bit of life to them, but with every good example of a mobile website, you will always see simple and often minimalistic designs.

Integrating more Features

While it is important to keep things simple, you’ll be leaving out missed opportunities if you don’t include some key features into your mobile website.

Because you are developing for mobile devices, you will want to provide content and appropriate links to content that most mobile users will make use of.

For example, you could include small buttons that link to social profiles such as Twitter or Facebook, or, if you have a physical location for your business, an integrated Google maps feature that gives directions straight to your business’ location by using the visitor’s GPS on their smartphone.

When working on mobile website project, make sure to take inspiration from other mobile websites and look at the features they’ve included. Any feature that can make things easier and quicker for your visitors is usually a good feature to use, and the quicker you can hand feed your visitors with the content they are looking for, the better. Need a mobile friendly version of your website? Contact us today.

3 Reasons Why a Mobile Website Could Be The Basis of Perpetual Potential

You’ve probably heard a lot about how building a mobile presence can help to improve your business’ success in the 21st century, but if you are lucky enough, by providing access to your business via a mobile device you could be opening your business up to a whole new world of potential that you may not even be aware of.

This is certainly the case with businesses that rely on online interactions or purchases, but even if you’re a business that operates solely in the local area, upgrading to a mobile website could still be filled with benefits.

mobile customers

Getting your business involved with the mobile generation is one of the best ways you could improve connections with your customers, and if you get a mobile website up and running you open up lots of opportunities to retain your old customers, while reaching out to new ones.

Gaining New Customers

Mobile marketing is a strong tool to invest in, and it could potentially lead to a huge increase in revenue. If you provide a decently developed mobile website that mobile ads and marketing campaigns can be linked to, you are ensuring that any money spent on marketing isn’t wasted on customers who don’t have the time to wait for a desktop page to load, or the patience to find what they are looking for on a full-sized web page.

gaining new customers

Having an up-to-date mobile website can also give a great impression on any potential customers that may be searching online. You’ll never know how many customers pass up the offer to spend at your business for simple web formatting issues or lack of mobile support until you invest in a proper mobile website.

Encouraging Customers To Visit Again

There are now many apps and mobile services that allow businesses to set up easily accessible loyalty program schemes to encourage users to spend with your business repeatedly, and if you provide a mobile website that includes details of your loyalty scheme, customers will be able to quickly learn about the incentives they can earn by buying products or services directly from you instead of your competitors.

Once you have a mobile presence facilitated, you shouldn’t have much of an issue setting up a loyalty program via the various apps and mobile services available, and this can prove to be a very powerful way to improve your customer retention for years to come.

The Future of Mobile

Owning a mobile website for your business already has a large list of benefits, but there’s no true way of knowing how beneficial it could be for your business in the future. The mobile industry is growing at a ridiculous pace, and by creating an online mobile presence now, you’re getting ahead of the curve, and providing yourself the ability to benefit from the mobile industry as it continues to grow.

future of mobile

You can read more about how your business can benefit from mobile websites in our blog. If you’re looking for a developer to create a professionally-made mobile website that is tailored to your exact needs, you may want to check out our mobile web development services – learn more about what we do here.

The Benefits of a Mobile Website for Online Businesses and eCommerce Sites

If your business solely operates in the mobile space, then there are many reasons to consider getting a mobile website. In 2014, smartphones are being used more than ever before, and each smartphone is a handheld portal into the web. However, standard desktop websites do not offer the same lightning fast experience as a mobile optimized web page does, and for this reason and many others, it’s incredibly important to cater for the percentage of your customers that do use the mobile web, because there’s a big chance that a large portion of them do. Below we’ve listed some of the biggest benefits to owning a mobile website for an online business or eCommerce site.

mobile website tools

Using Built-In Mobile Tools

If you sell products or services online, then you may be able to make use of the various mobile tools that each modern day smartphone comes packed with. For example, by grabbing a user’s GPS information you can quickly determine a user’s location, which in turn would mean the user would not need to enter in as much information about their home address and this can speed up the order process.

smooth mobile siteIf you have a call center or contact email, users will also be able to click on your email or phone number to immediately get into contact with you, instead of writing it down for future reference. Features like these are designed to make browsing the web faster, and the more seconds you cut off of the average experience on your mobile website, the better.

 An Overall Smoother Experience

If you stick to just a desktop website, smartphone users will still be able to access your website, but it may not display correctly, and customers may have trouble navigating your desktop website from a smartphone. Another issue is that desktop websites tend to have issues with loading on slower mobile connections, and while 4G and 3G is now widely available, some customers may only have access to a very slow GPRS connection.

A mobile website would trim down on all of the excess content, and provide only the material that is directly needed – this makes a fast loading, mobile optimized experience.

You may even consider choosing a mobile application over a mobile website, and whilst there are benefits for choosing this route, one large issue still arrives – the mobile industry is fragmented, and there are various different operating systems, and dozens of different display sizes, which means you’ll have to develop and optimize an app for multiple operating systems to reach your customer base. A mobile website will offer a unified portal that can be accessed from any device on any mobile operating system.

gain new customers

Expanding Your Customer Base

Many people have thrown away their old PCs and laptops and are only left with smartphones as their main connection to the internet. If you don’t provide a mobile optimized experience to these users, then you may be losing out on business. Customers that are limited to their mobile devices may look for businesses that have an easy to access mobile website instead of going to you if you only have a desktop site.

You may also find that owning a mobile website for your business may even bring in more new customers – not all businesses have adapted to the sudden increase in mobile handset usage worldwide, so if you do provide a nice mobile portal for those that are bound to their smartphones, customers may choose you over other less well adapted businesses.

Staying ahead of the curve will also help to make your brand stand out from others in the industry and paint a professional image of your business’ name.

Capturing Attention Quickly

We mentioned before that a mobile website will help to speed up loading times, but it will also make browsing and navigating your website a whole lot easier. If you hire a group of professionals to build you a mobile website, then you’ll end up with a website that provides customers with everything they could need as soon as the page loads.

The mobile web is limited when it comes to display size, but professional mobile website designers can ensure that your website looks attractive and remains as functional as possible to grab the attention of your visitors as soon as they hit your web page.

If the success of your business relies heavily on online connections with your customers, then it’s incredibly important to display yourself as best you can online, and one of the ways to do this is with a mobile website. Just like with a well decorated store front, your online business will look approachable and easy to deal with if you have a website that looks and works smoothly on whatever device a user can access the internet on.

The Top 4 Ways Mobile Web is Affecting Businesses in 2014

The mobile industry is still growing at breakneck speed, and this year more people will have access to a smart device than ever before. However, because the mobile web is still quite new, there are still new technologies being created every month that could potentially play a big part in how businesses operate in the near future.

In 2014, more technologies are starting to crop up, and we are slowly perfecting the technologies that have made themselves apparent in previous years. As a business owner, there are already many different reasons to consider creating a mobile website, but this year there are even more reasons to take into consideration. Below we’ve taken a look at some of the most prominent uses of the mobile web in 2014, and how they may play a big part in businesses all across the world this year and for years to come.

New Marketing Opportunities

The mobile web has now matured enough to support all sorts of great advertising opportunities, both from Google Adwords and from other ad platforms that offer surprisingly great results for marketers and advertisers.

While a lot of effort is being put into in-app advertisements, there are many great services this year that are also available to help businesses reach out to mobile web users. In 2014, all of our used apps and services are starting to become synchronized, and this offers a wide range of platforms for businesses to advertise their services to.

In fact, the smartphone is an endless supply of potential from a marketer’s perspective, and this year it’s going to be easier than ever to capture that potential.


New Ways to Build on Customer Loyalty Programs

Thanks to the power of the mobile web, we now have many new ways to build relationships with our customers, and there are now many services and apps that can make creating that experience as smooth as possible.

For example, check-in apps like Foursquare offer a platform for customers to announce their arrival in-store, and in return incentives can be offered to customers.

Other apps can offer incentives for actual in-store transactions, with Perka being a great example – this particular app offers rewards for customers every time they make certain milestones when purchasing from your business.


There are many other alternatives to Foursquare and Perka that have constantly growing user bases, and it won’t be long at all before these kinds of services are used by a large majority of smartphone users.

More Ways to Pay

Our smartphones are not too far away from serving as our wallets, and this means transactions will be a lot smoother in-store. While NFC transaction systems aren’t widely available just yet, there are services that help users shop online and collect in-store.

As a retail store owner, or a business who relies on physical interactions with their customers, any methods that can encourage users to come by instead of shopping online are always great to look into.

Any payment methods that can help a customer not worry about carrying cash is certainly something worth investing in too, and in 2014 these kinds of options will be more available for businesses than in previous years.

Easier Convenience for Customers

One of the biggest benefits of having a mobile website for your business is that customers can easily check information about your business quickly and while on the go. A well laid out mobile website offers a great amount of convenience for the average customer, and in 2014 this is still a great reason to consider investing in one.


More services are constantly being made available to make mobile websites even more convenient, and mobile websites can now easily connect to other apps or social services on a customer’s smartphone.

2014 is going to be another strong year for mobile handsets, and if you haven’t adapted your business to the mobile world just yet, it’s never been a better time to do so.

3 Reasons Why Not Having a Mobile Website is Losing You Business

If you own a business, it’s crucial to understand the importance of staying up to date, and you must be prepared to look into any methods that can help you to provide the services that customers are beginning to expect from every business in your area. If you don’t stay up to date, then your competitors will take advantage of that, and you’ll slowly start to lose your customers to other businesses.

One of the biggest ways to ensure you’re up to date this year is to provide a mobile portal for your customers – everything is going mobile, and you’ll be missing out if you don’t too. One easy way to get your business up and running in the mobile world as soon as possible is by developing a mobile website. If you’re not convinced that you need one, take a look at why not having a mobile website is losing you your customers.


Your Competitors Can Provide Service Faster

Mobile websites load super quickly, and when your customers are on a mobile connection in the spare few minutes they have between their busy social and work lives, every second counts. If you can provide a fast loading page that provides all of the information customers could need within seconds, then you’re on the ball. If you don’t have a mobile website that can provide this to your customers, then you may be losing out. If your page refuses to load on a slow connection, or is badly formatted for small screens, then you’re giving your customers a good reason to look elsewhere.

If you have a website, test out how quickly it can load on a slow mobile data connection, and afterwards, try loading up a well optimized mobile page from a well-known website like Outlook or Youtube. If your website is lagging behind, then you may see this as a reason to upgrade to a mobile website.

You Will Look Outdated and Old

A smart business is a well-dressed business, and by that I mean it’s important to present yourself professionally to your customers. If your business looks less capable than any competing services in the industry, potential customers will pick up on that.

Having up to date mobile services shows that you’re a business that is quick to adapt, and is willing to make changes that help make your customers lives’ easier. And with a mobile website, you will be able to make your customer’s lives easier, and that means there’s less fuss when a customer is trying to purchase your products or services.

You’re Missing Out On a Huge Demographic


A lot of people are starting to pick up their smartphones, and as a result, more people are putting down their laptops and desktop PCs. You may be missing the chance to connect with a large portion of your customers if you don’t provide a method for them to connect to you easily via a mobile device.

Mobile websites and apps act as a great portal for your customers to visit, and by providing this, you’ll remain on the radar of those who don’t have the time to switch on their old desktop PCs.

As you can see, there are many reasons why mobile websites are essential for businesses in 2014. You can learn more about the benefits of the mobile web here.

3 Things Mobile Websites Do Better Than Apps in 2014

The concept of a smartphone app has now been around for a good few years, and since the sudden rise in smartphone usage worldwide, the one question that businesses are constantly asking themselves when looking to adapt to the mobile world is – ‘Should I Choose a Native App or a Mobile Website?

For budget conscious businesses looking to get into the mobile space, this can be a difficult question to answer, and unfortunately like many things in life, the answer to this is really dependent on your own

Each year there are more reasons to weigh mobile apps and mobile websites against each other, and in 2014 there is still no clear winner; it’s a constant seesaw that never truly wants to balance out.

Quite frankly, mobile websites tend to be the cheapest option, and also the most hassle-free – with a mobile website, you are only developing one portal that can be accessed across multiple operating systems, whilst with mobile apps, you’ll need to create multiple versions across different mobile OS’s if you plan to connect with your entire customer base. So, with this in mind, let’s take a look at the reasons why mobile websites can offer more than mobile apps, and at a better price, too.

Keeping Up to Date

As your business develops, your online presence will, too. You may start to offer new services, or open up new loyalty programs for your customers, and these are the kinds of things customers will be excited to have access to whilst on the go.

Making changes to your business could mean having to push out updates to your mobile application or potentially even releasing a brand new app to reflect these changes. In this case, it’s possible that connections with some of your customers could be lost – they may not want to download a new app, or may not have the mobile data allowance to download a new app update.

With a mobile website, however, you will not run into these problems. Instead, customers will be able to access all of your updated content in the same place every time changes are made live. With a website address, customers will also be able to visit your website on new devices without having to go through the process of downloading an application again.

One Size Fits All

One of the biggest problems with the smartphone industry in 2014 is device fragmentation. Even Apple’s beautiful mobile ecosystem is now the home to devices with varying screen sizes and pixel densities, and as an app developer, this ends up becoming one massive headache.

With a decent mobile website developer on your side, you can potentially create a mobile site that works smoothly on any screen size, and any operating system. This could save you a lot of money in the long run, because it means you aren’t paying a developer extra time to fix any major compatibility issues that may occur.

Advertising Opportunitiesappvsweb

If you’re an online business that relies on advertising as a form of revenue, then you may find that mobile websites offer a better return than mobile applications do. Whilst the mobile app marketing industry is growing, desktop advertising and affiliate networks are still going strong.

Using the same desktop advertising platforms on your mobile website will make things easier when tracking analytics, data and revenue, and id you simply port over your desktop website into a mobile format, you can potentially earn advertising revenue from the same content that was already available on your desktop website.

Both mobile applications and mobile websites have their pro’s and con’s, but developing mobile websites tends to be more convenient, and ultimately a lot cheaper in the long run than applications do. Hopefully this article has pointed out the benefits of owning a mobile website in 2014, and why this may be the better choice out of the two. Get a free preview of your mobile website today!

Some of the Best Mobile Website Designs

If you’re looking for a good mobile website design for your own site, there are many places to gather ideas and gain inspiration from, and there are plenty of different methods to get you thinking big. As strange as it may seem, when it comes to mobile website design, thinking big usually involves trying to fit all of your website’s functionality into the most small and simplistic package, which should be made to be more suitable for browsing from a mobile device.

Since the mobile generation is still quite new, there is a lot of growing space to be done, and because of this, no one has yet developed the perfect mobile website. However, there are a few different types of mobile website design that stand out from the others, and these work pretty well.

The Tabbed Menu Design

If you have a feature-heavy website, the tabbed menu design is a perfect way to sweep all of those features under a “carpet” so that the main website has the bare minimum available right away.

A good example of the tabbed menu design is the mobile Facebook website. On this website, you have your news feed displaying on the main area of the page, and three links at the top for your notifications, friend requests and messages.

However, on top of this, there are dozens of other options and links which can be accessed from the tabbed menu from the top left. When tapped, a draw will open with more features in.

The tabbed menu design is also a good design for websites that allow viewers to have their own personal profile page, because you can provide all of their content within this tabbed menu too.

Simple Block Colors

If you don’t have much on display, a good mobile website design would be the simple block color website design. A good example of this would be the mobile version of Hotukdeals. On this website, most of the screen space will be used for a news feed, new business information, articles or news, depending on what your website offers.

At the top, there are usually a row of links which lead to the content users are most looking for. Things such as contact details, business information and other important information related to your website should be here.

At the bottom of the website, most simple block mobile templates have more links and information that users may not need right away. Things such as contact pages for other businesses, advertising space, and perhaps even social networking links could be placed down here.

Infinite Posts Design

Websites that are based around journalism or blogging, or other websites that are updated multiple times a day will work well with an infinite posts mobile website design. This design has an infinite scrolling page that can constantly load new content each time the user scrolls to the bottom.

Typically, posts will be ordered by the time of posting, but most websites that are designed like this have filter options so users can find specific types of posts, or put posts in a different order such as “most viewed” or “most shared.” A good example of this would be the mobile website for Android Authority .

This kind of design can also have a row of links at the top, but other than that information and content is usually kept to a minimum.

These are usually the main three types of mobile website design that you will see available, and they’ve been proven to work quite efficiently. If you’re still unsure of a design for your website, have a browse online to get inspiration from other mobile web pages.

How to Build a Mobile Website – Tutorial

If you’re reading this, you are probably wondering about how to build a mobile website. Whether you have advanced coding knowledge, or would have better luck trying to read an alien language backwards, there are many options out there for you. Read through this mobile website tutorial to learn how to build a mobile website whatever your circumstances.

For those with Coding Knowledgemobile-website-code

If you have the required coding knowledge to develop your own site, this part of the mobile website tutorial will give you tips on the kind of features you should be aiming for on your webpage.


When developing a mobile website, always aim to make it as simple as possible. The simpler and more minimal the website is, the quicker it will load on slow mobile data connections, and the more optimized it will be for less advanced mobile browsers.


Take inspiration from other websites and plan ahead. Always think about the content you’d like to include, and where you’d like to include it before starting to code.

Front Page Content

The kind of content you’ll want on your front page will depend on the type of website you are developing. The front page should be used as a space where the majority of users will be able to find what they are looking for right away. Don’t hide important website features, but at the same time, don’t be afraid to tuck away unnecessary features into other pages and menus.

For Those without Coding Knowledge

This part of the mobile website tutorial will suggest ways to build a mobile website for those who don’t have a grip on coding. Surprisingly, there are many routes out there to choose from.

Mobile Web Builders

There are many services online that offer a tool for you to build your own mobile website. With these tools, you can add pages and content to your website by simply dragging and dropping or clicking through various settings menus.

Most of these services keep the non-coders in mind, and are usually quite cheap to use, so these tools are perfect if you need to make a website but lack the funds or coding knowledge.

Website Converters

These websites can be quite costly, but essentially transform an existing website into a mobile version. You’ll of course need a standard desktop website to work on first, but this is usually much easier than web builder tools, at a sacrifice from your wallet.

Hire a Mobile Website Developer

If you don’t feel comfortable taking any of the above routes in this mobile website tutorial, you could always take things to the next best level, and hire a mobile website developer to do the work for you. Find a good website developer, and you’ll have results you probably won’t be able to accomplish on your own.

This will of course be a more expensive option, but it should grant you the best possible results for your mobile website, and will allow you to include features that many other services don’t include, or functions that you don’t know how to code yourself. Get a free preview of your mobile website!


How Mobile Websites Work To Improve Your Online Reputation

It may be a surprise to you that a mobile website is probably one of the best tools out there today to help you grow and improve your online reputation. There are many reasons how mobile websites work to do this, with some requiring little effort to get working. With the help of a mobile website, you’ll be able to boost your online presence, improve your overall reputation, and make it easy for customers to share your business with friends and relatives. Below are some of the best reasons why you should get a mobile website to help improve your business’ online reputation

Gaining New Customershow-mobile-websites-work

With a huge increase in mobile web traffic over the past few years, it’s clear that more and more people are using their mobile devices to browse the web. It’s quicker, it’s portable and it’s becoming much easier to find the content that matters the most to each individual when browsing from a smartphone or tablet, and this is one of the leading reasons why mobile data usage is growing and will continue to grow for years to come.

Because of this, it’s becoming easier to pick up new customers from your competitors by providing a fast loading and easily accessible mobile website. It doesn’t matter if you don’t offer better services or cheaper prices, if your website loads faster, and gives people the content they are looking for quicker, customers will choose to stay on your website over other websites that may not load as fast or offer the same content as instantly.

This is just one of the many methods that explain how mobile websites work to improve your online reputation.

Regaining Old Customers

As well as gaining new customers, having a mobile website may help you to regain lost customers that may not have been happy with the service they have received in the past. By offering an easy to reach mobile website to your customers, you’re improving your own appearance and adding an extra touch of professionalism to your work.

If an old customer can’t read about you and your business online, chances are they will look elsewhere.

Keeping Current Customers

It’s quite amazing how mobile websites work to keep your current customers happy. A well-developed mobile website can keep your current customers up to date with important information on their orders from you, their own personal details, and any information they might want to know about your services.

On top of this, you can easily provide contact links, business location and GPS directions to your business with very little effort thanks to many built in tools that make use of a smartphone’s functionality.

Finally, a mobile website can be used in combination with social networking websites and apps as a tool to market your business. By offering loyalty rewards or discounts from your mobile website in exchange for a like or a share on a social networking platform, you’re opening yourself up to new customers and building a relationship with regulars.

Why New Mobile Technologies Make a Difference In Business

It’s no secret that mobile website is a must for any business these days, but this article will be highlighting the changes mobile technology has made to general business practice, and why it’s important to adapt a business to reflect upon these changes.

You may not notice it at first, but many aspects of mobile technology have probably already made an effect on how you run your business. Mobile computing has made things so much more fast paced and convenient that it’s starting to become second nature for humanity to integrate it into our everyday tasks.

A smartphone for example now serves as a tool that can offer a large arsenal of digital components and utilities that would otherwise have been only accessible from separate devices, or not accessible at all. We can use our smartphones to keep updated with everything and everybody around us, and with such a powerful tool in our pockets for most of the day, even something as simple as checking work emails from your mobile device can count as a way mobile technology can serve your business.

There are of course many other reasons why mobile tech, and in particular, smartphones, will have a big impact on your business practice, and here are just a few pillars where mobile technology branches out.

Mobile Communication


It’s already incredibly easy to make a phone call to your colleagues or work buddies, but with smartphones there are now many other ways to make communication instant. This includes through IM chat, VOIP chat apps like Skype, phone calls and texts, and also ways that get you communicating in a different fashion. For example, you can now easily share documents, files, photos and other data via many different cloud storage apps or note-taking programs straight from your mobile device.

Mobile Representation


There are many ways to make use of mobile to help your business stand out and attract attention. You can create a mobile website to allow ease-of-access to any potential visitors or customers that have access to a smartphone, provide links and important information in seconds by linking to your mobile website or social media pages, or provide communication or services via mobile technology such as SMS, social GPS apps like Foursquare, or mobile notifications.

Expanding via Mobile

As well as representing yourself and improving the chance of your business being heard  via mobile, you can also expand your business by gathering attention through the web straight from a mobile device. As a business you can make the most out of the smartphones each one of your customer’s have to spread word about your business to other smartphone owners. For example, you could encourage your customers to share their visit to your business with their friends and followers on their social profiles, in turn bringing in more potential customers from that customer’s pool of friends.

If you are planning on innovating your business, mobile is the way to go forward- there are many ways to improve the way you integrate mobile into your business, and it can all start with these simple pillars. If you really want to establish yourself as a mobile-ready business, a great start would be to develop a mobile optimized website.

How to Adapt your Business to the Mobile Era

As society moves forward, mobile technology is starting to become a major part of our lives. We now rely on our smartphones for social, family, business, personal, leisurely & entertainment-related reasons.

Businesses Need Mobile

As a business, there is a lot to adapt to to ensure that as the mobile transition continues, your business isn’t left in the dust. Soon customers will expect quicker mobile services from your business straight from their smartphones and tablets, and if you strive to provide these kind of services as soon as possible, you’re not only keeping yourself from falling behind other businesses, but you’re also putting yourself a step ahead of any businesses that are yet to adapt to this change.

To get started, it’s already extremely important to have social profiles where customers can contact and interact with you quickly, so if you don’t have a Twitter, Facebook, or Google+ account for your business, now would be a good time to get one.

You can also use your social profiles to help boost recognition of your business and it’s services. You can encourage your followers to share your business page with their friends, and use trending topics to gather interest about your business. This is really part of social media marketing, but as mobile technology advances, it’s becoming just as much a social marketing scheme as it is a mobile marketing scheme.

Use Mobile Apps to Get Recognized

To better situate yourself into the world of mobile, you could also use apps like Foursquare to help gather recognition for your business. Foursquare is a GPS-enabled application that shows users businesses, places to eat and services in their vicinity, and allows them to search for certain places as well.

Having your business on an app like Foursquare will allow people visiting your location to learn about your business, and allow visitors of your business to share their visit with friends. You could also build a campaign to help gather interest towards your business by offering rewards to everybody that uses an app like Foursquare to ‘check-in’ to your place of business. When a person checks-in to a location, all of their friends will notice, and this is a great way to gain attention and allow your current customers to feel welcomed.

Why Mobile Websites Are Important

On top of this, it’s very important to have a mobile website. We’ve discussed multiple times here why mobile websites can greatly improve your businesses impressions on potential and returning customers and help to reach out to newer customers at the same time. A mobile website can help integrate all of the above services and more into a friendly, easy-to-use service. Mobile websites are generally better optimized for smartphones than a standard desktop website, and will allow quick access to important information about your business.

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4 Mobile Trends Your Business Should Stick To

As mobile technology advances, there are certain trends that will pop up and will be important for any business to adapt to if they’d like to stand a chance of keeping up to date and readily available to provide mobile-related services to customers. While some trends may die out and be nothing more than a short trend, some will flourish onto becoming an important tool for business. That is why it’s important to adapt to trends to future-proof your business for years to come.

Create a mobile friendly website

This is probably the most important for businesses of all sizes. Having a mobile optimized website is incredibly important for your business and will help you to improve upon many aspects. With a mobile friendly website, you’ll be able to provide new and potential customers with the services or information they need right on the spot. Mobile websites beat desktop websites because they will load much faster on mobile devices, they will display everything correctly and neatly, and offer a much more intuitive experience compared to browsing desktop websites on a smartphone or tablet.

On  top of this, mobile websites are usually a lot better than apps for business purposes because it’s much easier to provide a mobile experience to all mobile operating systems without having to force the user to download an application. They can instead instantly access everything they need to know just by visiting your website.

Put your Business in Mobile Search Apps

Whether somebody is looking for your business on Google Maps, Foursquare or through a simple search engine, if you don’t put yourself out there, customers will not be able to find you. By providing your business to Google maps, and social GPS enabled apps like Foursquare, you’re immediately opening yourself up to potential customers in the area, offering customers that already know about your business the quickest route possible to your place of business, and generally providing your location and service to those that may otherwise not know about you or the location you are based in.

Apps like Foursquare also allow for users to share their visits to certain places with their friends, and this is a very strong way to get your name out there.

Provide Mobile ‘Reward’ Systems

While you may not have a big enough budget to spend on expensive marketing schemes, there are plenty of ways to make your business more likeable using mobile technology and many are relatively cost-friendly.

One method would be to offer benefits or discounts to those who ‘check-in’ to your place of business multiple times. When someone checks in with an app like Foursquare, all of their friends will know that they’ve visited that location. This will gather interest from their friends, especially if they check-in to that place multiple times. To create an incentive to check-in, you could offer some kind of reward in-store for those who check in a certain amount of times over a weekly, monthly or yearly period.

Use mobile Apps to Manage your Business

+You and those associated with your business could benefit greatly from using mobile applications to manage areas of your business. For example, you could use a mobile cloud hosting service to share, upload and distribute files to everybody involved in the business. You could also use a note-keeping app to record notes and share them with those working with you. These kind of apps also have quick access from desktop devices making it incredibly easy to share something while you’re out of the office via mobile and have those in the office access it almost immediately afterwards. Email, text, video contact, and many other digital things you may need for your business can be accessed a lot quicker from mobile.

Four Reasons Why Your Business Won’t Work Without a Mobile Presence

At this very moment in time, having an online mobile site and presence isn’t a must, but it’s certainly very advantageous. However, soon a time will come where it will be damaging to a business not to have an online mobile presence, and as you may have guessed, there are many reasons why your business just won’t be able to live without integrating mobile technology into your business. Here are the four most prominent reasons.

Customer Acquisition for Mobile

The internet has become one of the most successful platforms for businesses to gain new customers, and this is because customers rely on a lot of services, and thanks to the internet, and particularly mobile, potential customers can now quickly search for the best services they require online.

Having a website will help you to attract customers looking for your business that may otherwise be unaware of the services or products you offer. However, if you do not have a mobile website, customers may turn away from your website when they visit it because the desktop optimized website may leave a poor experience for those using the website on mobile.

This may not sound too important, but Google research shows that 61% of people who don’t quickly find what they are looking for will move onto  another site

Brand Awareness

The more places to see your name, the more places people will have the chance of seeing and remembering your name. If you don’t have an experience optimized for mobile users (and there is a whole lot of them) you could be losing out on a big chance to improve your brand awareness.

Thanks to a lot of mobile social applications, you can also use your customers to help improve your brand recognition. For example, if you have just one customer to “like” your Facebook page or “follow” your twitter account, you are opening yourself up to potentially hundreds of other people. Other apps include location-based apps such as Foursquare which encourage users to “check-in” to a place of business every time they visit. Once again their activity related to your business is portrayed to all of their friends using the mobile app, and this can really help you build upon brand awareness.

Mobile Trust

It’s starting to reach a point where every well-established business has their own social media profiles. The same can be said for websites and online customer service. Soon enough, it’ll be required to have a mobile website or app to prove to your customers that you’re an established and trustworthy business.

As a business person you should know that customers rely on the safety of knowing that the product or service they are buying won’t backfire in any way, and that they are getting their money’s worth from you.

If there is a business similar to yours across the road that offers that extra layer of security with a mobile optimized web page or a mobile application, you can guarantee those who feel the need to trust a business will stick on the other side of the road.

Business Potential on Mobile Devices

Even if your business is a very small start-up, you still have the capabilities of reaching your dreams and making your business as big as possible. With mobile technology, there are many ways larger businesses can help to improve the way things work for everybody involved with the business.

For example, if you own a retail store you can use QR codes to provide more information about the products you’re selling. You could create more mobile services such as an automated SMS system to help notify customers of the orders they have placed. As a service provider, you could provide information about the service they receive via a mobile website and could build upon your current online presence to allow quicker access to a customers personal information related to the services they order.

It’s always best to start small, but there are many ways to improve the functionality of your business, and by implementing the right technologies at the right time, you’ll be able to easily impress and keep hold of all of your customers old and new.

Customer Acquisition Through Mobile Websites

Thanks to the power of the internet, and more specifically mobile, it is now incredibly easy to put your business out there and build a name for yourself.

There are many strategies and tactics to get your name heard, and because the competition can be quite tough, some of these strategies can be complicated and time consuming. Luckily though, something as simple as creating a mobile website for your business can help you to improve your customer base.

Build a Mobile Website

By building a mobile website, not only are you {keeping your old customers coming back,}* but you are also building bridges to allow your business to bring new customers in.

One of the easiest ways to do this is to have embedded social tools into your mobile website. While it’s easy to do this from a desktop website, having these tools on your mobile website will allow quicker access to a customer’s social platforms. Visitors of your mobile website will easily be able to like, share, favorite and tweet about your website and business within seconds, and because of the convenience, visitors may feel more obliged to share what they see on your website to all of their friends and followers.

Mobile Website Services

If your mobile website offers a service that is only available on mobile, you are also opening yourself up to a larger potential customer base through search engine results. Those looking for a certain service for the desktop may be a different group of people to those that are looking for the service via mobile, so not only does mobile make things more convenient for your visitors, but it also opens up new branches for new visitors to the website.

You’ll also have the capabilities of reaching across multiple mobile operating systems with just one mobile website, allowing you to reach even more potential customers. If you were to create an app, you’d have to develop multiple applications to represent yourself across multiple app ecosystems, and this can be costly both profit and time wise.

Learn more about why you should go for a mobile website over an application

Mobile Web Customer Satisfaction

One other thing that is worth mentioning when considering customer acquisition through mobile websites is that a customer’s first opinion of your website will stick. If they reach your website and are sent to a slow-loading site optimized for desktop PCs, they may leave the website if they feel it doesn’t display itself well enough to warrant their trust towards your service.

For this reason, it’s always important to have a strong image on the internet, and as mobile usage grows, having a mobile website will be one of the strongest ways to boost your own online image.

Boost One Mobile can help you build a website …

How to Engage Your Site Viewers Through Mobile Web Pages

Why to go for a mobile website over an application

Why to Go For a Mobile Website Over an Application

The mobile market is a booming industry, and it’s certainly a space you’ll want your business or company to be showcased, but as a business that runs outside of this market, would it be better to create a mobile website, or develop an application for the app store?

While having an app in the app store can help you to reach out to people that may not yet know about you, and it gives you a chance to showcase your business to new potential customers, the truth is that the app markets are so packed that most of your downloads will come from those who find out about your business outside of the app market.

Because of this, there are plenty of reasons why choosing a mobile website over a mobile application or app may be the best option available to you.

Firstly, having a mobile website will mean you can directly link any interested customers or visitors to your business information- they don’t need to spend time downloading an app, and they can access the website on both mobile and desktop devices.

On top of this, if your business is spread through word of mouth, having a quickly accessible mobile website will mean a potential customer can have a look at your website whenever they have a couple of minutes to spare. They don’t need to go through the app store to find your application, and they don’t need to download it- instead they can just open up their browser and type in your address and they’ll already have everything they need to know about your business right in front of them.

While mobile applications have the ability to showcase more than simple HTML webpages, as a business there really isn’t that much an application can do for your business that a website can’t. If you’re looking to develop games or utilities for smartphones, applications are certainly the way to go, but if you are simply looking to get your name into the mobile space, a mobile website is a much cleaner and more convenient way to go for both you and your customers.

You also don’t need to worry about cross-compatibility- the mobile industry is fairly young and everyone wants to get involved, and because of this there are way too many mobile operating systems to cater for. By having a simple mobile webpage, you’re allowing all mobile platforms access to your business online without having to waste time and money developing for multiple platforms.