Tag Archives: why you need a mobile website

Five Reasons Why 2015 Is The End of the Road for Non-Mobile Business Owners

We wouldn’t say it’s entirely impossible to survive in 2015 without a mobile website, but if you run a business that relies on some form of online portal, you’re going to find 2015 is going to be a tricky year. Below, we have listed some of the main reasons why 2015 could be the end of the road for non-mobile ready business owners.

Mobile business owners

Google is Punishing Non-Optimized Websites

Perhaps the biggest and most immediate change to happen in 2015 is the Google search engine changes. Google has now made new tweaks to it’s search engine that will actively punish those website owners who do not provide a suitable and optimized experience for mobile users.

You will need a mobile or responsive website design in 2015 if you want to keep your search rankings. Otherwise, you can say goodbye to your hard earned SEO work. Businesses that are already using mobile websites are seeing success from the new Google changes because their less-prepared competitors are falling down ranks on Google.

non mobile optimized

Mobile Users are Starting to Outnumber Desktop Users

2015 will be the point where mobile users will outnumber desktop users for the first time in history. This is a pretty spectacular milestone, and whilst PC users still account for a large amount of traffic, mobile traffic is growing every single day.

The milestones made in global smartphone adoption rates this year just show that the mobile web is something you can’t ignore anymore. It may not be such an issue if mobile users didn’t rely so heavily on websites and services that provide quick-loading and easy to view mobile optimized content. However, creating a well optimized mobile website is one of the only ways to bring in mobile users.

mobile users increasing

Growth is Found Within Expanding to Mobile

More smartphone users are shopping online, browsing the internet and doing research about projects than ever before. As mobile usage grows, so does the chance to increase your profit. Owning a mobile website isn’t just about sticking to the latest trends. A mobile website can help you to increase your business’ success by a long shot, and there are plenty of methods to help grow your business and see it succeed far past your competitors by utilizing mobile traffic.

businessman using mobile phone shows internet

Support is Growing for Mobile Businesses

A few years ago, venturing into mobile technology was a scary proposition. Many analysts predicted a huge rise in mobile and smartphone usage, but it was still difficult for businesses, especially small to medium businesses to get involved with the mobile generation.

In 2015 it has become very easy to get online. There are plenty of services that can help you to develop the perfect mobile website, and thousands of other companies and individuals that are working together to make transitioning to the mobile space as a business easier.

Whether you want to create a new mobile website, develop an app or start mobile web marketing, resources on the web have never been so abundant.

mobile business support

Desktop Websites Can’t Deliver the Same User Experience

Desktop websites are great for PCs and laptops, but they just don’t cut it for mobiles and tablets. One of the best ways to provide the best user experience is to develop a responsive website design. Responsive websites can automatically adjust to different display sizes and devices, which means one website will look nice on a PC, laptop, tablet and smartphone.

Mobile websites are also useful for providing a better user experience for mobile users, and we’d even go as far as saying mobile users care more about user experience than desktop users do. You’ve probably heard studies about how a large portion of mobile users will straight up abandon your website if it isn’t well optimized, and this is very true. By not providing a great user experience for all users, you’re missing out on a lot of sales.

user experience on mobile

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3 Reasons Why a Mobile Website Could Be The Basis of Perpetual Potential

You’ve probably heard a lot about how building a mobile presence can help to improve your business’ success in the 21st century, but if you are lucky enough, by providing access to your business via a mobile device you could be opening your business up to a whole new world of potential that you may not even be aware of.

This is certainly the case with businesses that rely on online interactions or purchases, but even if you’re a business that operates solely in the local area, upgrading to a mobile website could still be filled with benefits.

mobile customers

Getting your business involved with the mobile generation is one of the best ways you could improve connections with your customers, and if you get a mobile website up and running you open up lots of opportunities to retain your old customers, while reaching out to new ones.

Gaining New Customers

Mobile marketing is a strong tool to invest in, and it could potentially lead to a huge increase in revenue. If you provide a decently developed mobile website that mobile ads and marketing campaigns can be linked to, you are ensuring that any money spent on marketing isn’t wasted on customers who don’t have the time to wait for a desktop page to load, or the patience to find what they are looking for on a full-sized web page.

gaining new customers

Having an up-to-date mobile website can also give a great impression on any potential customers that may be searching online. You’ll never know how many customers pass up the offer to spend at your business for simple web formatting issues or lack of mobile support until you invest in a proper mobile website.

Encouraging Customers To Visit Again

There are now many apps and mobile services that allow businesses to set up easily accessible loyalty program schemes to encourage users to spend with your business repeatedly, and if you provide a mobile website that includes details of your loyalty scheme, customers will be able to quickly learn about the incentives they can earn by buying products or services directly from you instead of your competitors.

Once you have a mobile presence facilitated, you shouldn’t have much of an issue setting up a loyalty program via the various apps and mobile services available, and this can prove to be a very powerful way to improve your customer retention for years to come.

The Future of Mobile

Owning a mobile website for your business already has a large list of benefits, but there’s no true way of knowing how beneficial it could be for your business in the future. The mobile industry is growing at a ridiculous pace, and by creating an online mobile presence now, you’re getting ahead of the curve, and providing yourself the ability to benefit from the mobile industry as it continues to grow.

future of mobile

You can read more about how your business can benefit from mobile websites in our blog. If you’re looking for a developer to create a professionally-made mobile website that is tailored to your exact needs, you may want to check out our mobile web development services – learn more about what we do here.