We wouldn’t say it’s entirely impossible to survive in 2015 without a mobile website, but if you run a business that relies on some form of online portal, you’re going to find 2015 is going to be a tricky year. Below, we have listed some of the main reasons why 2015 could be the end of the road for non-mobile ready business owners.
Google is Punishing Non-Optimized Websites
Perhaps the biggest and most immediate change to happen in 2015 is the Google search engine changes. Google has now made new tweaks to it’s search engine that will actively punish those website owners who do not provide a suitable and optimized experience for mobile users.
You will need a mobile or responsive website design in 2015 if you want to keep your search rankings. Otherwise, you can say goodbye to your hard earned SEO work. Businesses that are already using mobile websites are seeing success from the new Google changes because their less-prepared competitors are falling down ranks on Google.
Mobile Users are Starting to Outnumber Desktop Users
2015 will be the point where mobile users will outnumber desktop users for the first time in history. This is a pretty spectacular milestone, and whilst PC users still account for a large amount of traffic, mobile traffic is growing every single day.
The milestones made in global smartphone adoption rates this year just show that the mobile web is something you can’t ignore anymore. It may not be such an issue if mobile users didn’t rely so heavily on websites and services that provide quick-loading and easy to view mobile optimized content. However, creating a well optimized mobile website is one of the only ways to bring in mobile users.
Growth is Found Within Expanding to Mobile
More smartphone users are shopping online, browsing the internet and doing research about projects than ever before. As mobile usage grows, so does the chance to increase your profit. Owning a mobile website isn’t just about sticking to the latest trends. A mobile website can help you to increase your business’ success by a long shot, and there are plenty of methods to help grow your business and see it succeed far past your competitors by utilizing mobile traffic.
Support is Growing for Mobile Businesses
A few years ago, venturing into mobile technology was a scary proposition. Many analysts predicted a huge rise in mobile and smartphone usage, but it was still difficult for businesses, especially small to medium businesses to get involved with the mobile generation.
In 2015 it has become very easy to get online. There are plenty of services that can help you to develop the perfect mobile website, and thousands of other companies and individuals that are working together to make transitioning to the mobile space as a business easier.
Whether you want to create a new mobile website, develop an app or start mobile web marketing, resources on the web have never been so abundant.
Desktop Websites Can’t Deliver the Same User Experience
Desktop websites are great for PCs and laptops, but they just don’t cut it for mobiles and tablets. One of the best ways to provide the best user experience is to develop a responsive website design. Responsive websites can automatically adjust to different display sizes and devices, which means one website will look nice on a PC, laptop, tablet and smartphone.
Mobile websites are also useful for providing a better user experience for mobile users, and we’d even go as far as saying mobile users care more about user experience than desktop users do. You’ve probably heard studies about how a large portion of mobile users will straight up abandon your website if it isn’t well optimized, and this is very true. By not providing a great user experience for all users, you’re missing out on a lot of sales.
