We wouldn’t say it’s entirely impossible to survive in 2015 without a mobile website, but if you run a business that relies on some form of online portal, you’re going to find 2015 is going to be a tricky year. Below, we have listed some of the main reasons why 2015 could be the end of the road for non-mobile ready business owners.

Google is Punishing Non-Optimized Websites

Perhaps the biggest and most immediate change to happen in 2015 is the Google search engine changes. Google has now made new tweaks to it’s search engine that will actively punish those website owners who do not provide a suitable and optimized experience for mobile users.

You will need a mobile or responsive website design in 2015 if you want to keep your search rankings. Otherwise, you can say goodbye to your hard earned SEO work. Businesses that are already using mobile websites are seeing success from the new Google changes because their less-prepared competitors are falling down ranks on Google.

Mobile Users are Starting to Outnumber Desktop Users

2015 will be the point where mobile users will outnumber desktop users for the first time in history. This is a pretty spectacular milestone, and whilst PC users still account for a large amount of traffic, mobile traffic is growing every single day.

The milestones made in global smartphone adoption rates this year just show that the mobile web is something you can’t ignore anymore. It may not be such an issue if mobile users didn’t rely so heavily on websites and services that provide quick-loading and easy to view mobile optimized content. However, creating a well optimized mobile website is one of the only ways to bring in mobile users.

Growth is Found Within Expanding to Mobile

More smartphone users are shopping online, browsing the internet and doing research about projects than ever before. As mobile usage grows, so does the chance to increase your profit. Owning a mobile website isn’t just about sticking to the latest trends. A mobile website can help you to increase your business’ success by a long shot, and there are plenty of methods to help grow your business and see it succeed far past your competitors by utilizing mobile traffic.

Support is Growing for Mobile Businesses

A few years ago, venturing into mobile technology was a scary proposition. Many analysts predicted a huge rise in mobile and smartphone usage, but it was still difficult for businesses, especially small to medium businesses to get involved with the mobile generation.

In 2015 it has become very easy to get online. There are plenty of services that can help you to develop the perfect mobile website, and thousands of other companies and individuals that are working together to make transitioning to the mobile space as a business easier.

Whether you want to create a new mobile website, develop an app or start mobile web marketing, resources on the web have never been so abundant.

Desktop Websites Can’t Deliver the Same User Experience

Desktop websites are great for PCs and laptops, but they just don’t cut it for mobiles and tablets. One of the best ways to provide the best user experience is to develop a responsive website design. Responsive websites can automatically adjust to different display sizes and devices, which means one website will look nice on a PC, laptop, tablet and smartphone.

Mobile websites are also useful for providing a better user experience for mobile users, and we’d even go as far as saying mobile users care more about user experience than desktop users do. You’ve probably heard studies about how a large portion of mobile users will straight up abandon your website if it isn’t well optimized, and this is very true. By not providing a great user experience for all users, you’re missing out on a lot of sales.

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If your business solely operates in the mobile space, then there are many reasons to consider getting a mobile website. In 2014, smartphones are being used more than ever before, and each smartphone is a handheld portal into the web. However, standard desktop websites do not offer the same lightning fast experience as a mobile optimized web page does, and for this reason and many others, it’s incredibly important to cater for the percentage of your customers that do use the mobile web, because there’s a big chance that a large portion of them do. Below we’ve listed some of the biggest benefits to owning a mobile website for an online business or eCommerce site.

Using Built-In Mobile Tools

If you sell products or services online, then you may be able to make use of the various mobile tools that each modern day smartphone comes packed with. For example, by grabbing a user’s GPS information you can quickly determine a user’s location, which in turn would mean the user would not need to enter in as much information about their home address and this can speed up the order process.

If you have a call center or contact email, users will also be able to click on your email or phone number to immediately get into contact with you, instead of writing it down for future reference. Features like these are designed to make browsing the web faster, and the more seconds you cut off of the average experience on your mobile website, the better.

An Overall Smoother Experience

If you stick to just a desktop website, smartphone users will still be able to access your website, but it may not display correctly, and customers may have trouble navigating your desktop website from a smartphone. Another issue is that desktop websites tend to have issues with loading on slower mobile connections, and while 4G and 3G is now widely available, some customers may only have access to a very slow GPRS connection.

A mobile website would trim down on all of the excess content, and provide only the material that is directly needed – this makes a fast loading, mobile optimized experience.

You may even consider choosing a mobile application over a mobile website, and whilst there are benefits for choosing this route, one large issue still arrives – the mobile industry is fragmented, and there are various different operating systems, and dozens of different display sizes, which means you’ll have to develop and optimize an app for multiple operating systems to reach your customer base. A mobile website will offer a unified portal that can be accessed from any device on any mobile operating system.

Expanding Your Customer Base

Many people have thrown away their old PCs and laptops and are only left with smartphones as their main connection to the internet. If you don’t provide a mobile optimized experience to these users, then you may be losing out on business. Customers that are limited to their mobile devices may look for businesses that have an easy to access mobile website instead of going to you if you only have a desktop site.

You may also find that owning a mobile website for your business may even bring in more new customers – not all businesses have adapted to the sudden increase in mobile handset usage worldwide, so if you do provide a nice mobile portal for those that are bound to their smartphones, customers may choose you over other less well adapted businesses.

Staying ahead of the curve will also help to make your brand stand out from others in the industry and paint a professional image of your business’ name.

Capturing Attention Quickly

We mentioned before that a mobile website will help to speed up loading times, but it will also make browsing and navigating your website a whole lot easier. If you hire a group of professionals to build you a mobile website, then you’ll end up with a website that provides customers with everything they could need as soon as the page loads.

The mobile web is limited when it comes to display size, but professional mobile website designers can ensure that your website looks attractive and remains as functional as possible to grab the attention of your visitors as soon as they hit your web page.

If the success of your business relies heavily on online connections with your customers, then it’s incredibly important to display yourself as best you can online, and one of the ways to do this is with a mobile website. Just like with a well decorated store front, your online business will look approachable and easy to deal with if you have a website that looks and works smoothly on whatever device a user can access the internet on.

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Five Reasons Why 2015 Is The End of the Road for Non-Mobile Business Owners